Mission and core values

Mission

The Morpol Mission is to be the most efficient producer of value added salmon products, exceeding customer expectations with excellent products that are attractive and convenient for consumers and food service. Morpol will continuously innovate in product concept, equipment design and food safety to set the performance standards for the industry.

The Morpol Mission is to be the most efficient producer of value added salmon products, exceeding customer expectations with excellent products that are attractive and convenient for consumers and food service. Morpol will continuously innovate in product concept, equipment design and food safety to set the performance standards for the industry.

Core values

We will achieve the Morpol Mission by attention to our core values of quality, reliability, innovation, convenience, value for money and food safety. Taking advantage of scale for efficiency Morpol focuses on detail for customer satisfaction.

About Morpol

Morpol Group is the world leader in smoked salmon. We achieved our world leading position through the efficiency of our processing activities and because we care deeply about quality, the service we provide to our retail and food service customers and the attractiveness of our products to consumers. We serve customers across Europe, in Japan and the United States.

Morpol history

Founded in 1996 in Ustka on the Baltic coast of Poland, the company employs over 3,000 people in eight countries. Attention to quality, innovation, customer service and consumer appeal continuously drives growth at Morpol, which is now the world leading processor of salmon and market leader in smoked salmon. Morpol was founded by CEO Jerzy Malek who saw the potential of salmon aquaculture and the growing demand for smoked salmon.

Products & Quality

From our ultra-modern processing plant we supply major retailers and food service companies with a continuously evolving range of branded and private label products. These include smoked, marinated, fresh and frozen salmon products prepared and packaged to appeal to consumers and for convenience in use. We continuously focus on quality and food safety from fish purchasing to product delivery.